What is DiscGolfPark?
DiscGolfPark is the World Leader in disc golf courses.
DiscGolfPark is a unique disc golf course concept developed in Finland. It is based on the idea of building sports facilities in an environmentally friendly way. DiscGolfPark is a trademark owned by Spin18. It is a complete solution for establishing a disc golf course. DiscGolfPark concept includes professional course design and all equipment needed to build a versatile, interesting and safe disc golf course. Read more about the DiscGolfPark concept here.
The History – DiscGolfPark Changes The Game
While setting up the distribution channel for the disc golf products was a great achievement, simply having the equipment out there was not enough to get people introduced to the sport. What really changed the game was the introduction of a simple way for communities and companies to acquire courses. DiscGolfPark was fuel to the fire of the Finnish disc golf boom.
The DiscGolfPark concept carries the ideology, that a course is more than a set of baskets in the woods – it’s a complete package including course design that takes into account both the safety measures towards the other users of the area, as well as the needs of players of different skill levels. Besides the design aspect, the DiscGolfPark concept features turf TeePads, targets and map design produced by a professional and featured on TeeSigns and and InfoBoards at the course. Essentially, what DiscGolfPark offers, is a low entry level environment for new players, opposed to most courses that were not as easily approachable.
And the best thing about DiscGolfPark and disc golf courses in general is that when compared to just any other sports facilities, their cost is very low. This combination of cost-effectiveness and approachability made DiscGolfPark a perfect match for the newly founded demand of the Finnish market. But while the old saying of “if you build it, they will come” does apply to some extent, the success story of the Finnish disc golf scene was not build on just this one block.
The Miracle of Finnish Disc Golf
You see, there’s only a limited amount of attraction towards shiny metal baskets in the parks, if the people don’t know what they are about. And while having courses within reach equipped with proper signage and a network of places to pick up the necessary equipment, active sports promotion was at the very foundation of the growth spurt of disc golf in Finland we’ve witnessed in the past ten years.
As marketing was at the core of Jussi Meresmaa’s know-how, the people working around him happened to come more from the world of marketing and communications, rather than from the world of sales. It’s a popular saying here that “we are an organization dedicated to promote disc golf and we happen to sell some merchandise along the way”. This is not to say there wouldn’t be a whole lot of passion towards the products we put out. Simply put, we’ve always been very focused in first and foremost promoting the sport both inside and outside the existing player base rather than trying to push our brand to those who already have their bags full of discs.
Despite this lack of maximizing short-term sales, one will find our disc golf equipment available everywhere in Finland. The amount of courses has exploded from 20 to almost 600 in 15 years. Disc Golf has been on national TV almost every year since the European Championships in 2005. The sport is constantly referenced in popular culture, such as TV series and hit songs. Disc Golf is an everyday thing in Finland.